23 May 2017 | Career Advice | Guest Author
There are a few things that all the best LinkedIn headlines have in common. These headlines go way beyond the usual mundane job title and present the reader with information such as what the person does, who they help, how they help them, and why they are credible. However, according to executive recruiter Pete Leibman most people simply put their job title as their headline and think that this is enough. In his article on LinkedIn, Pete Leibman gives us insider tips on how to craft the perfect LinkedIn headline for job seekers. The biggest mistakes jobseekers make is that their LinkedIn headline is cheesy, confusing, boring or reeks of desperation. Fortunately, there is an easy four-step process to give your headline a “Wow” effect.
Step 1: Say WHAT you are.
Step 2: Say WHO you help.
Step 3: Say HOW you make their life/work better.
Here are some superstar LinkedIn professional headline examples:
- Executive Recruiter/Speaker/Author/who helps you create a better career. Featured on Fox/CBS/CNN (Note: this was my LinkedIn headline when this article was published.)
- Fundraising consultant who helps major non-profits raise more money. Clients include the Red Cross and YMCA.
- Personal Trainer who helps high school athletes get stronger and faster. Certified by the American Council on Exercise.
Each of these headlines go where few headlines have gone before. In a couple of short sentences they give recruiters a perfect picture of who you are as a professional and what makes you valuable to a prospective employer. Your LinkedIn headline should also have an element of creativity. A very creative headline is a surefire way to get your resume not only noticed, but also remembered. In an article for themuse.com, Jenny Foss provides some creative examples of professional headlines:
- Reliable pet-sitter who will find out and report back to you exactly what your dog is up to when you’re not home.
- Copywriter who knows how to craft web content that goes viral. Oh, and you’ll never beat me at Scrabble.
The author also suggests to speak directly to the target audience. This means that not only do you have to know who the target audience is, but also what they care about. In every job field and industry there are key skills, qualifications and achievements. If you can figure out which skills, qualifications and achievements matter the most in your job industry, this should definitely be in your headline.
Whatever you decide to do with your headline for LinkedIn profile, avoid using phrases such as “currently seeking employment” or “multi-skilled business professional” at all cost. According to a Forbes article by Liz Ryan, such phrases do not tell recruiters anything about you. The only thing prospective employers will know about you is that you work in the business world and that you do not know yourself very well. Headlines such as “Savvy, Seasoned, Strategic Leader” or “Jack of All Trades” will not cut it as well. You need to be more specific. Tell recruiters what makes you a special candidate and that you are a credible candidate.
Crafting not only a nice headline for a profile, but a superstar one is a daunting task, but it also separates you from thousands of other applicants HR managers review on LinkedIn every day. A good profile headline, which instantly grab’s the recruiter’s attention will instantly get your candidacy noticed and considered for your desired position. If you are having trouble with your LinkedIn headline or your LinkedIn resume, we have an expert resume maker eager to help you. The entire process takes only three steps. First, simply fill out the online order. Here you would tell us what you need help with and how soon you need the work to be completed. Next, one of our gurus will contact you to speak about your skills and experiences in greater detail. Feel free to ask questions, we will be happy to answer them. The final step: enjoy your LinkedIn profile! It’s that easy. With the job market as competitive as it is, do not take chances. Having an excellent LinkedIn headline and resume can be the missing link between you and your dream job.