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Banging your own drum

Banging your own drum

Struggling to get the balance right when describing your talents? Peter Panayotou explains how to best present your skills in a CV. 
How often have you heard the phrase ‘banging your own drum’ or ‘blowing your own trumpet’ when applied to writing a CV? It is a well-known fact that when you are faced with the prospect of having to sell yourself on paper, it doesn’t always come easy. There are few cases where you will need to do so more convincingly than in your CV.
The truth is that your CV is more than just a list of jobs, dates and qualifications. It is supposed to be a summary of your career and achievements to date, as well as acting as a sales document in your quest for employment. It needs to promote you as well as list the relevant facts. It is your shop window and you are the product. Well – whenever you are selling a product, and you wish to display it in the shop window, you must dress it up a little bit!
The most common fear is that too much may turn the employer off. On the other hand, if your skills are too vague, they will be unconvincing. So how much ‘dressing up’ is enough, without going over the top? How do you promote yourself without sounding conceited, or worse still, too good to be true? Yes, employers will see through it if you overdo it, but inevitably some self-promotion is necessary. There are ways you can approach this without laying it on too thick.
Skills summary 
The skills section requires a lot of thought and deserves to be a dedicated and distinct section in your CV, as opposed to just an extension of the profile. What do you call this section? I prefer ‘Personal Skills’ or ‘Skills and Attributes’, to emphasise that we are focusing on your abilities and personal aptitudes. Remember, this is about you and your personal strengths, the things you are naturally good at. It is not about experience or training. For this reason, avoid including things like IT skills and languages. Those are learned or acquired skills and belong elsewhere in the CV.
You have probably heard that it is best to tailor your CV to the role you are applying for. Well, this is the bit you can tailor. The rest of the CV is based on facts: names, dates, places, qualifications, and things that do not change. With the skills section you can be a little more creative, and this is where you can match it to the employer’s requirements.
Create a list of skills that describe your best strengths and abilities and present them as a list of bullet points. Five or six bullets is enough. But don’t just list random, generic sentences like: “Excellent communication and interpersonal skills.” This is vague and unsubstantiated and tells the employer nothing about why you think this is one of your strengths and where perhaps you developed this. Compare that to: “Excellent communication and interpersonal skills acquired through experience in various customer-facing roles.” This provides some background to where you may have acquired or developed this skill. 
Other examples you can use here are: “Excellent organisation and time management developed from coordinating part-time employment with full time academic studies”, or “Leadership skills acquired from managing a team of up to 10 people as a team leader during university projects”, etc.
You can draw examples from your work, studies or extra-curricular activities. The trick is to ensure that you can describe the skill and give the justification within one sentence. 
Remember: One bullet, one sentence. If you can stick to this general rule, you will have created a concise and coherent sales pitch for your CV which should help to sell you and get you to that all important interview.

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