Become industry-ready in 12 weeks. Learn all aspects of a digital marketing strategy and gain hands-on experience building a portfolio with real clients.
The Digital Marketing Professional Program covers all of the aspects of digital marketing and strategy to help you succeed in a career in this exciting field. You will get hands-on experience and learn to effectively use tools like Google Analytics, how to segment your target market, track customer behaviour, optimise conversion processes and ROI.
Working with our Community Partners on Real Projects you will get practical hands-on experience in Website and Content Management, Marketing Strategy, Online Brand Strategy, CRO and A/B Testing, SEO and SEM, Social Media Management and Advertising.
- 12 WEEK PROGRAM
- 3 CLIENT PROJECTS
- 480 HOURS
- Cost: £7,950
Design and develop the aspects of what makes a great brand: personality, values, definition, promise, visual identity and brand storytelling.
CONTENT CREATION & STRATEGY
Plan, develop, and manage a content strategy for a client, and learn how to track a develop your strategy over time.
DIGITAL MARKETING STRATEGY
Develop an end-to-end digital marketing strategy considering the buyer’s journey and company goals to reach overall business objectives.
Build an email marketing strategy and learn how to increase open rates and engagement to run effective email marketing campaigns for clients.
Build ad strategies that attract and generate customers through account optimisation, bidding strategies and compelling ad copy.
GOOGLE ANALYTICS & TAG MANAGER
Learn how to implement Google Analytics and Google Tag Manager to apply fundamental concepts like performance measurement, comparison and optimisation.
Understand the buyer’s journey and develop a lead generation strategy including content, email and workflow optimisation.
Learn how to build advertising strategies on Facebook, Instagram, Twitter and LinkedIn. Create custom audiences, calculate cost per acquisition and optimise campaigns.
SEARCH ENGINE OPTIMISATION (SEO)
Understand on-page, off-page and technical SEO practices and how to best implement these strategies across different types of websites.
Learn how to attract users to download and engage with a mobile app. Create an app trailer to serve as multi-purpose content to be used across various channels.
You will receive support throughout your job search process. The Career Support Team advises on job opportunities, introduces students to the RED hiring network and provides coaching during the interview and negotiation process. You are also given continual support from your instructors. This includes connecting industry professionals and providing references to potential employers.
We are committed to supporting our graduates until a job offer is made within their respective fields of study. The Digital Marketing roles outlined below are most commonly available to students post graduation but are not limited to these roles:
Digital Marketing Coordinator/Strategist
Developing, implementing and optimizing digital marketing campaigns across multiple channels including organic, paid and earned tactics.
Social Media Coordinator/Strategist
Creating and curating social content, engaging with the community, monitoring trending conversations and measuring success metrics.
Creating and executing a SEO strategy to improve search rankings and build stronger brand visibility including on page, off page and technical efforts.
Paid Advertising Coordinator/Strategist
Building online advertising strategies to drive results for your business including search, display, remarketing, video and social media ad campaigns.
Apply by 29/06/2018